The new name combines two icons: the Sotheby’s International Realty brand and the Golden Gate, a quintessential symbol of the San Francisco Bay Area for more than a generation. My father-in-law sailed through that gate to fight in World War II and when he returned home it was a breathtaking welcome.
Revised branding, signage and advertising will be coming in March 2017 to Marin County’s #1 brokerage, and my clients will continue to see a compelling brand presentation here on thomashenthorne.com. Should you have any questions about this exciting new development, please don’t hesitate to call me at 415-847-5584.
Golden Gate Sotheby’s International Realty News Release:
MILL VALLEY, Calif., Jan. 24, 2017 /PRNewswire/ — Bill Bullock, President and CEO of Decker Bullock Sotheby’s International Realty, Marin County’s top brokerage, announced its strategic expansion with the unveiling of its new name, Golden Gate Sotheby’s International Realty. The announcement comes at a pivotal moment for the premier broker, marking a natural evolution of its market dominance and visionary leadership.
“Golden Gate Sotheby’s International Realty is an iconic, unifying brand in the making. The Golden Gate is the gateway to California. Our new brand is an entry point to, and steward of, living in the Bay Area – a destination that has become the epicenter of the world. We are positioning ourselves to be the leading brokerage in the region. Unity and leadership are key to this goal,” said Bullock at this morning’s announcement, where top agents applauded and toasted champagne to celebrate the expansion.
The Marin-based brokerage, with $2 billion in sales volume in 2016, is poised for substantial growth in 2017. Its new, unifying brand will bridge markets and connect sellers and buyers in affluent communities throughout the Bay Area. Its vision is already in motion. The excitement and prospect of a new, all-inclusive brand, Golden Gate Sotheby’s International Realty – and the promise of improved business and service that comes with it – has already attracted Dreyfus Sotheby’s International Realty, whose market spans from the Peninsula to Silicon Valley and is the most productive brokerage by agent in the Sotheby’s International Realty national network.
As of today, Dreyfus Sotheby’s International Realty is the first brokerage to join Bullock’s vision. In addition to Marin and surrounding counties, Golden Gate Sotheby’s International Realty will serve San Mateo and Santa Clara counties with two offices in Menlo Park and Palo Alto.
“We are the most successful company in our market, with the #1 position by sales volume and units, both on and off market. This success is because we are owned by agents and have designed an agent-centric environment and culture of excellence that allows our top producing agents to better serve their clients,” said Heidi Pay, COO and GM of the brokerage. Golden Gate Sotheby’s International, which will make its official brand transition March 31, 2017, will have 11 offices in the Bay Area with over 250 agents and staff.
Again, if you have any questions about this news, please call or text me at 415.847.5584 to discuss.
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