Marin Grocery Delivery: The Complete List

Amazon Fresh truck near Golden Gate bridge for Marin grocery delivery article

Photo: Remy Haynes, Courtesy of Amazon Fresh

Marin grocery delivery is becoming a popular option for an increasingly time-starved population that would rather go hiking or spend time with family than navigate a grocery cart up and down the aisles each week. When I originally wrote this article, Amazon Fresh was expanding into Marin County. However, this has recently changed (see below). The other major players have also evolved pricing and business models as they strive to add delivery to a traditionally low profit margin business.

Here are the companies currently delivering groceries in Marin County:

Marin Grocery Delivery Amazon Fresh Logo

Amazon prime now logo

Whole Foods logo

  1. Amazon/ Whole Foods: As of May 2019 it appears that Amazon Fresh is no longer available in many parts of Marin County, replaced by Amazon Prime Now. This has been facilitated by Amazon’s acquisition of Whole Foods Market. From what I have seen, Amazon Prime Now is basically Whole Foods’ home delivery arm here in Marin County. They offer free delivery for orders over $35.00 if you are willing to accept 2-hour delivery windows. For one hour windows they charge an additional $4.99 fee as of this writing. They have an array of produce, meats, staples and even floral items offered in the program. I was impressed that on Sunday of Memorial Day weekend at 5:30 pm I was still able to select same-day delivery windows.

Instacart logo

”Instacart does not maintain warehouses or trucks. Instead, the service is assembled out of found parts — existing supermarkets, willing part-time workers and their cars. The model has many advantages.”

— The New York Times

2. INSTACART: Instacart is a venture-capital funded company based in San Francisco, and has a unique model. They contract with part-time workers (ala Uber) who do your shopping for you at local markets and bring your groceries to your home. These workers (“personal shoppers”) sometimes sit in their cars in parking lots of local markets, waiting for an order to come through on the app. They then quickly fill your order — all the while providing status updates on the Instacart app on your mobile phone.

In Marin County, Instacart currently provides items from Mollie Stone’s, Smart & Final, Sprouts, Costco, CVS Pharmacy, Safeway, Petco and BevMo. Prices are the same as in store except for Costco and Safeway, where a premium is added.

Here is what they have to say about pricing on their website: “Retailers set the prices of products available for delivery on the Instacart platform. In some cases, prices may be higher than in-store. Although Instacart may not honor in-store discounts, we do offer exclusive coupons for select items.” It appears that deliveries over $35 are “free” but they also say that there may be “fees” added and that there is surge pricing during busy times. They used to offer a $149 per year membership but I no longer see mention of that on their website.

Take note that tipping is encouraged — they automatically add a 10% tip to your order which you can revise up or down in the final checkout process.

United Markets Logo Marin Grocery Delivery article

3. United Markets: Marin’s United Markets has also jumped into the Marin grocery delivery market with two different options. There’s a $9.98 flat-fee option, as well as a $5.98 store pick up (San Rafael only) option.  Prices are the same as in store, and there are no membership fees. They do not offer deliveries on Thursdays or Sundays.  Learn more by watching the Youtube video here or visiting their delivery “how it works” page here.

Safeway logo

4. Safeway Markets: In addition to their partnership with Instacart (above), Safeway also offers their own grocery pick up service, called “Drive Up & Go.” They offer 6-hour pickup windows and the fee is $3 for orders under $150. They no longer operate their own delivery service in Marin County and now rely upon Instacart (above) for that service.

good eggs logo

5. Good Eggs: Serving southern and central Marin up to Terra Linda (sorry, Novato!), Good Eggs is another San Francisco startup that has joined the Marin grocery delivery scene. According to their website, they “curate a marketplace full of the best local, organic produce, sustainable meat and fish, and delicious grocery staples.” There are no membership fees, and delivery is free on orders over $60 and $7.99 on orders less than $60. They also have a peak fee of $3.99 during their “busiest times” which are mornings until noon and most evenings until 9 pm. Selection is smaller than the the other options, but my gourmet friends in Marin will love their selection of charcuterie, cheeses and organic produce.

If I have missed any Marin grocery delivery options, please add them in the comments below and I will update this article. As always, if I can be of any assistance with your Marin real estate needs, please text or call me at 415-847.5574.

1 reply
  1. john p
    john p says:

    I don’t like how Instacart works. They don’t pay their workers and then expect your tip to cover their salary + health insurance.


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